yuanchuang／《jiankangyumeirong》bianjibu

采访／记者 巍巍

版式设计／赵淑玲

石娜莎，石兴凯集团及石兴凯美容有限公司总裁；担任世界中医药学会联合会理事，深圳市企业联合会、深圳市企业家协会副会长；先后被评为深圳市第二届新生代创业风云人物、中国中医美疗健康品牌女性、改革开放40周年创二代先锋人物。

随着“战疫”取得重大胜利，消费者对美容和健康的需求激增。面对新机遇、新挑战，大健康时代的美业新标准应该具备哪些要素？中国美业长期存在着粗放式增长和缺乏标准化的问题，如何改变这种现状，推动中医健康美容服务质量标准化？中国的中医美容养生如何与国际服务标准接轨？石兴凯集团总裁石娜莎接受《健康与美容》杂志专访，纵论中医美容养生标杆企业的经营之道。

【HB记者】随着“战疫”取得重大胜利，消费者对美容和健康的需求激增，美容行业在危机中迎来难得的发展机遇，也面临着疫情防控常态化形势下新的挑战。目前，由《健康与美容》杂志组织起草的《健康美容服务规范》团体标准已经送审。在您看来，大健康时代的美业新标准应该具备哪些要素？

【石娜莎】《jiankangmeirongfuwuguifan》tuantibiaozhunsongshenchengweicujinzhenggexingyeguifanyouxufazhandeguanjianjiedian。zhongguomeiyecongqibudaochengshu，zaidaoyudajiankangchanyeyoujijiehe，queshixuyaoyitaoshifenwanshandexingyebiaozhun，jinengduicongyejigoujinxingzhidaoyujiandu，yenengweiguangdaxiaofeizhetigongfuwubaozhang。

dajiankangshidaidemeiyexinbiaozhun，yinggaijubeizheiyangjigeyaosu。shouxianshizizhirenzheng，zheishidixian，quebaojigou、congyerenyuandezizhiyijisuoshiyongdeshebeihechanpinjunfuheguojiaxiangguandeyaoqiuyubiaozhun，zhengzhaoqiquan，shouxuwanbei，zheixieshiweiguketigonganquanfuwudebaozhang。qicishijishupeixun、caozuoyukaohedeguifan，fangzhijigoukaizhanchaochuqijingyingfanweideyewu，yibimianshenghuomeirongyuanjigukezuozhengxingshoushuyijiweizheng、fanmaiwuzizhiyaopinhuoqitachanpindenggaofengxianxingwei。tongshi，yiliaoanquanguanliyuweishengtiaojianguanliyeyinglieruguifannei，dianneidewujunxiaosha、yiliaolajichuli、xiaofanganquan、jijiuchangshi、changbeijinjiwuziyuyaopindengdeng，yedoushijingyingjigoubixuyangeguanliderichanggongzuo。zuihoushifuwurenyuandecaozuoliuchengguifan，quebaozaifuwuguochengzhongjinliangbimianyouyurengongshiwusuodaozhidefengxian，zheiyeshijigouxuyaowanshandeyaosu。

【HB记者】如您所说，美容行业存在诸多弊端，乱象丛生，很多人更是对中医存在一些误解，比如在科学性以及规范性上。您的企业立足于中医，专营健康美容服务，并且已经获得了《健康美容服务质量认证》。您是如何认识中医健康美容服务质量的标准和规范的？

【石娜莎】youyumenjiandi，congyerenyuanpubianshoujiaoyuchengdubugao，meirongxingyecunzaizheyixieluanxiang，danzheixiedoushiyigexingyecongchuqifazhandaozouxiangfanrongdebijingzhilu。wocengjingquguoriben、hanguoyijioumeiyixiechenggongdemeiyeqiye，lejiedaotamenyeyiyangjingliguozheiyangfazhanjieduan。

suizhewoguojingjidebuduanfazhan，meiyezaijinnianlaikaishijinruliangxingjingzheng，chuxianlexuduojingyinglianghaodeliansuopinpai，duimeiyejigoudeshelihejingyingyaoqiuyeyuelaiyuegao。yizhongyiyangshengmeirongweili，yiqianyixiejigoudebuguifancaozuoqueshiyinqilexiaofeizhedebushaoyilv，danshizicongguojiazhidinglezhongyiyaochanyedexiangguanzhengce，xiangjichutailexingyedejiandubiaozhun，zheixiewentidouzaizhujiandedaogaishan。

zhongyishizhonghuaminzudewenhuaguibao，tadekexuexingwuyongzhiyi。zhongyidesizhen、bagangbianzheng，doushizhenliaodebiaozhun，zaizhongyiyiliaojigouliyeyouzheyitaowanzhengdeguanlitixi。shixingkaibazhongyideyiliaobiaozhun、bingliguanli、wenzhenliuchengyijikehudezhenliaofanganyongsuanfadefangshidapeidaoliaochengzhongqu，jiyoulebiaozhunhuadeguanli，yebaoliulezhongyidebianzhengshizhi、gexinghuadiaolideyuanze。tongshi，shixingkaiduiyuyiliaoqixie、yiliaoweisheng、anquanfanghu、yingjicuoshi、chanpinzizhi、yaopinguanliyijicaozuoguifandengdeng，junzhidingchufuheguojiayaoqiudebiaozhun。ruguoweilaikeyipujidaoxingyelimian，worenweijibenkeyijiejuemuqianzhongyijiankangmeirongfuwuzhiliangbiaozhunhuawenti。

【HB记者】石兴凯集团专营中医美疗。您认为，运用传统的中医技法开展美容、养生的最大优势是什么？

【石娜莎】zhongyirenweirentidewuzangliufu、sizhibaihai、wuguanjiuqiao，jieshixiangliantongde。toumianweizhuyangzhihui，shisuoyouyangjingjiaohuidedifang，suoyimianbudewentiwangwangfanyingchurentineizaizangfudewenti。zhongyimeiliaojiyuzhongyiyuanlibingjiehexiandaikeji，weiguketigongyouneierwaidequanfangweimeiliaohuli。yineiyangwai，biaobenjianzhi，gaishanhenduoxiangguanliandewenti。biru，laizuoshoushendekehu，tongguodiaolihou，faxianduoniandebianmihehanshiyededaohendagaishan，erzuomianbumeibaidekeren，huijuedeqiseyeyuelaiyuehao。

zhenzhengdezhongyimeiliaobujinranggukexiangshoudaoshentihulideyuyue，gengzhongyaodeshizaizheigeguochengzhongkeyizhangwodaozhengquedebaoyangfangfa，yangchenglianghaodeshenghuoxiguan。yezhengyinweici，yushijujindezhongyiyangshengshendekehuqinglai。weilai，zhongyiduiyushengmingjiankangdeyiyijianghuizaiwomenrichangshenghuozhongyuelaiyueduodidedaotixian。

【HB记者】我了解到，石兴凯拥有百余家战略合作伙伴，遍布中国大陆、香港、台湾、新加坡、马来西亚、韩国、瑞士及美国等地。如何把本土的中医美容养生与国际服务标准接轨？

【shinasha】qishi，zhongyiconghenjiuyiqianjiuyijingkaishiguojihuale，bingbushizhiyouzhongguorencaizhongshita。rihandehanfangchanpinzaishijiezhongyaoshichangyijingzhandaochaoguo90%defene，dongnanyadiquhaiyouxuduozhongyiluntanheyantaohui，biruxuelongzhongyixuehui、yaxianzhongyiyaojiaoliuhuidengdeng，meiguodejiazhouzaozaishanggeshijijiuyijingjiangzhenjiuhefahua，bingqiemeinianjubanshijieguoyidahui，yaoqinggedideyishengfenxiangzhongyijishu。

rujin，zhongyimeirongyangshengyijingfeichangshouhuanying，juwolejie，guowaidexiaofeizheduiciyeshifenganxingqu。danshiruguowomenxiangyaozouxiangguoji，bujinxuyaoxuexiguowaixiangguanjigouxianjindefuwubiaozhunheguifan，yeyaojiaqiangzishendemoshichuangxinhejishuchuangxin，shenzhizaichanpinshejifangmianyeyaoyouhendadetupo。shixingkaihenzaojiuzaizheifangmiantouruledaliangjingli，fuwuhuanjing、fuwuxijie、chanpinchenlie、suoyonggongjuqimin，shenzhilianguangxiandoushianzhaoguowaizuidingjidespahuisuolaisheji，rangkerenzhishenyuyigeyouyajingmidekongjianzhong。tongshi，yiliaohefuwurenyuanyedoujingguozuigaobiaozhundefuwupeixunhekaohefangkeshanggang，jinliangxiaochugukeshenchuyiliaojigoudeyapogan。dangran，zaijishucengmian，womenyegengjiaxiandaihua，congzhenliaoshebei、tiqugongyi、biaoxianxingshi、zhiliaofangfadenggefangmiandouzhelimibuchuantongzhongyidebuzu，dazaokejizhongyi、shishangmeiliao。woxiangxin，zhongyiyidingkeyizaiweilaiyongzuimeihaodefangshixiangquanshijiezhanshitademeili。

石兴凯中医美疗会所

【HB记者】石兴凯集团的业务范围很广泛。不仅在全国拥有14家直营会所、10家中医诊所、1家中医馆、1家医学美容机构、1家国际贸易公司，去年还开设了商学院以及新零售业务。疫情期间，哪类业务受到的影响最大？您采取了怎样的应对措施？

【石娜莎】zheiciyiqingduiyusuoyouqiyelaishuodoushicubujifangde，youqiduijingyingshitidiandefuwuxingyechongjijuda。womenzaibenyingshichuantongwangjide2yuefenwanquantingye，zhidao3yuezhongxiaxuncailuxushenqingfugong，youxiediqudemendianzhenzhengshixianfugongyijingshi4yuefenle。

shixingkaidesuoyoumendiandouyouyiliaozhizhao，suoyifugongbiaozhunbiputongmeiyegengweiyange。womenzhuanmenchenglileyiqingfangkongxiaozu，kefukunnanjishicaigoulekouzhao、ewenqiang、jiujing、xiaoduye、fanghufudengfanghuwuzi，zaidianneizengsheziwaixianxiaodudeng，shelilefenzhentai，bingyangezhixingmeiliangxiaoshiyicixiaosha。yinweicaiqulekexue、yangedefangyicuoshi，shixingkaishishenzhenshizuizaofugongdeqiye，haidedaoleweishengbumendejiajiangbingchengweitongxingxuexidedianxing。

zuoweiqiyefuzeren，yuangongdeqingxuhexintaiyeshiwoguanxindezhongdian。shoudaoyiqingyingxiang，henduoyuangongwufafangong，qingxujiaolv。yushi，womenzai3yueshangxunzhaokailexianshangquantiyuangongdongyuandahui，jishigongbuyiqingqijiangongsijingyingzhanlvedediaozhengfanganbingqidongquanxinxinzimoshi，zhenduishenghuokunnandeyuangongfafanggexinghuadegongzibutie，jiyuangongchixiadingxinwan。

yucitongshi，womenzhuazhujiyuzhangwolexuduoxinjineng。biru，jiakuailexianshangxianxiagongtongdebufa，zengjiazhibo、dianshangyijishequnyingxiao，luxutuichudexianshanggongyijianfeihegongyiaijiudenghuodongzaixiaofeizhezhongjianyinqijiaohaodefanxiang。tongguozheixienuli，daole4yuefen，womendekeliujiuyijinghuifudaopingshidebachengle。

【HB记者】您认为，疫情给美容行业带来了怎样的影响？随着防疫形势好转，您在企业经营管理方面将会有哪些改变？在业务方向、客户需求等方面，与疫情之前相比最大的区别在哪里？

【石娜莎】shoudaoyiqingyingxiang，henduoxiaofeizhezhangqijujia，wulunxiaofeixintaihaishizishenjingjizhuangkuangdoushoudaolebutongchengdudeyingxiang，duirichangmeirongdexuqiuyezaizhujianjiangdi，zaijiashangbukanhaoyixiezhongxiaoguimomeirongjigoujingyingqianjing，xiaofeixingweishifenjinshen，tebieshidaexiaofeidafudujiangdi。jiashangmeirongjigoutigongdefuwuduozaimibichanghe，henduojigoudeweishengxiaoshadenggongzuoyoubuyidingyanjindaowei，daozhixiaofeizhecunzaijiaodagulv，daodianpinlvjianshaoshenzhibudaodianxiaofei。suoyi，jinnianshangbannian，xiangdangyibufenmeiyejigoujingyingjubuweijian。

dansuizheyiqingfangkongxingshidehaozhuan，womenfaxianxiangdangduodekehuduizishenyijijiarendejiankangkongqianzhongshi，shenzhiyuanyijianshaoqitarichangkaizhilaiyangshengbaojian。3yuefenyihou，laishixingkaigoumaijianfei、yangshengheaijiufuwudexinkehubiquniantongqizengzhangyibeiyishang。suoyi，womenjishibamendianjingyingdezhongdiandiaozhengweiyiyangjiankang、yajiankangzhuangtaidiaoli、manxingtengtongguanli、tishengjitimianyiliyijixiaoertuinadengfangmian。

womendexinlingshoubankuaizechixuyanfazhongyimeiliaojiankangjiajuchanpin，ruzhongyaochayin、yangshengyaoshan、zuyuxunzhengye、jiajuzhongyaohuliyou、zhongyaodiaolitiejiudengchanpin，bangzhukehuyangchengjiankangdeshenghuofangshi。tongshidalifazhanxianshangyewu，fangbianxiaofeizhesuishigoumaidaoshixingkaidechanpin。

石兴凯中医美疗会所

【HB记者】作为企业的第二代接班人，您曾经谈到：家族企业的传承，表面是财富、权力的传承，实质是精神、理念、人格、品牌以及凝聚力的传承，最为根本的是彩神的传承。通过这次疫情，您的企业经营理念发生了哪些转变？

【石娜莎】shixingkaiqiyecongchuanglizhijin，shizhongjianchiyirenweibendejingyinglinian。jingyingqiyedebenzhishilita，weikehuchuangzaojiazhi，weiyuangongchuangzaojiazhi，weishehuichuangzaojiazhi，erqiyezezaizheigeguochengzhonghuodehuibao。yueshiweinanshiqi，yuenengkaoyanqiyeshifoujianshouchuxin，nenggoushizhongruyidijianchizijidejiazhiguan。zheiciyiqing，bujinmeiyourangwomengaibianjingyinglinian，fanerrangwomengengjiajianding、gengjiajianshouwomendejiazhiguan。

suiranwomenyemianlinzhekuisun，danshigongsibingmeiyouyincituoqianyuangongdegongzi，fanerzhenduitebiekunnandeyuangongjiyuleewaibangzhu。lingwai，weisuoyouhuiyuanyoujilefanghuwuzi，bingqiemeitianfasongyiqifanghuzhishi。

womenhaizaiciqijiankaizhanlegongyihuodong，weiyouxuyaoderentigongmianfeidezhenliaofuwu、fanghuwuziyijifangyitang，bingqiezhizuochuyiqibiaozhunhuayiliaoxiaoshaliuchengfenxiangjizhenggexingye，weiyudaofugongkunnandetongxingtigongfugongjianyihezhidao。zhidaoxianzai，henduozhuanyeyiliaojigoudouzaishiyongwomenzhizuodebiaozhunliuchengbanben。womenxiangxin，zhiyouzhenggexingyezhengguihua，cainengrangxingyezaorifusu。

【HB记者】疫情期间，不少专家都谈到了中医对于抗击疫情的重要性。疫情过后，消费者把健康看作头等大事，作为中医美容养生行业的领头羊，石兴凯在大健康产业方面是怎样布局的？

【石娜莎】zhongyiduiyuxinguanbingdudezhiliaoxiaoguoyoumugongdu，yerangguorenzhongshiqiduizhongyidexinxin。jieshouzhongyimeiliao，shijianliyizhongrenzhi、yizhongxiguan、yizhongxintaideguocheng。erwomenzuoweijingyingzhe，gengyaodongdeshengmingdezhendi，yongcibeiyuaixinweirenmensongquzuititiedeguanhuai。

shixingkaiweilaihaihuituichuyixiliehuiminpingjiajiankanghuliliaocheng，kaifangyibaoxitong，rangyuelaiyueduoderenkeyigengjiaqingsongdihuodejiankang，anzhaoyiliaojigoudezhuanyebiaozhunzengshedexiaoeryangsheng、chanhouhulihekangfuliliaodengxiangmu，weikehudailaigengjiayouzhidegaoshuipingfuwu。womenhuijiadajiajuchanpindeyanfalidu，zhenduiyixiechangjiandejiajuyajiankangwenti，tichujiejuefangan，rangrenmenzaijialiyangchengjiankangdeshenghuoxiguan，rangzhongyichengweirichangyangshengmeiliaodemeihaoshenghuofangshi。tongshi，womenjiangkaizhanbutongzhutidegongyihuodonghegongyijiangzuo，yixianshangzhibodefangshihuijidaogengduodexiaofeizhe。

石兴凯中医美疗会所

【HB记者】您曾经获得很多荣誉，比如，深圳市第二届新生代创业风云人物、中国中医美疗健康品牌女性、改革开放40周年创二代先锋人物，您是如何看待这些荣誉的？作为年轻一代的企业家，您是怎样理解企业的社会责任的？

【石娜莎】suoyouderongyudoushishehuiduiwoderenkehekending。danrongyuduiyuwozijieryan，gengshiyizhongjingxinghebiance。woshikezisheng，dangtunqusuoyoudeguangmang，shifouhainengshizhongruyidijianchizijidexinnianhemengxiang。zuozhongyishiyichangtansuozhilv，woyeshiyibianzou，yibianxiuxing，jinzijizuidanuliquchuandiyifenliliang，napazhibangzhudaoyigeren，yejuedeshifenxinwei。biqirongyu，nenggoudaijikehuheyuangongxingfucaishiwozuidaderongyao。

nenggoudaidaichenggongchuanchengdeqiyedouyouyigegongtongdian，jiushibiqiwuzhidechuancheng，tamengengjiazhuzhongcaishendechuancheng。jingyingqiyedezhendi，jiushiaiyufengxian。bazijisuoxiaodaozuixiao，jiangyuangong、kehu、shehuiyurenleizhiyuziwozhishang，tongguojingjinziji，quchengjiutaren。qiyeyueda，jiuyueshiyaolitaerfeiliji。zhiyoudaibiaoshehuiliangzhibingjijiqiubiandeqiyejia，caishituidongshehuijinbudegongminliliang。